McLane Stadium at Baylor University

Baylor Stadium image

After providing design review services to Populous, the chosen architect for Baylor’s new $250M football stadium, VSG was engaged directly by the University to continue providing operational consulting. The design review encompassed a complete examination of functional spaces, room adjacencies, door locations, and path of travel. It included the areas of box office, food service, operations, merchandise locations, and athletics and special event production spaces.

Our direct scope with Baylor included analyzing potential non-football event activity, furniture, fixtures and equipment, advising on potential safety and security issues, and guiding the University on a search for a contract management firm. The underlying goal of our work was to increase revenue and operational efficiency to reduce costs.