Tyson Events Center



In 2016, our firm was again hired  by the City to conduct an Enhancement Study that would provide solid information that the Tyson Events Center could use in improving the physical aspects of the building so that it would become more attractive to both show producers as well as guests. VSG utilized the services of Conventions, Sports & Leisure (cslintl.com) as well as Convergence Design (convergencedesignllc.com) to provide the market research as well as the new design elements recommended.

In 2013 VSG was engaged by the Sioux City (Iowa) Convention & Tourism Bureau to conduct a Guest Experience Benchmarking project during a sold-out country concert.  Our scope included an assessment of the approach/arrival/parking, ingress and bag and article search, event staff, box office staff, concessions, merchandise sales, cleanliness/restrooms, and egress. Our project also included a review of the facility’s website.