Debbie Massa serves as a member of the Venue Solutions Group Operations Evaluation and Analysis Group Benchmarking Team, as VP of Premium Solutions working with the NFL, NBA, and MLB.
She brings 24 years of experience in the professional and college sports facility industry. Debbie consults on all aspects of premium seating service and specializes in the start-up of the premium seating departments of professional sports facilities, as well as working with corporate premium seat holders to maximize their
Debbie most recently served on the Premium Seating Consulting Team for the LA Football Club during the 2018 opening of the Banc of California Stadium (MLS), and a member of the Premium seating Consulting Team for the 12th Man Foundation at Texas A&M during the redevelopment and expansion of Kyle Field. As an executive member of the Phillips Arena opening team, Debbie created and directed the Premium Seating Department for Philips Arena/Atlanta Hawks/Atlanta Thrashers from 1999 through 2009. Prior to relocating to Atlanta, she served as Director of Suite Sales and Service for the Tampa Bay Lightning in 1998 after serving as Premium Seat Director at the Bridgestone Arena, home of the Nashville Predators from 1996 through 1998.
Debbie is a member of WISE (Women in Sports and Events) and the Association of Luxury Suite Directors, previously serving on the Board of Directors as well as serving as a presenter and panel member at their annual national conferences.